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Summary
- But above all, to keep you online as long as possible to be able to offer you ads when your profile becomes the target of a campaign.
- We won’t address each network individually because, in the end, the details certainly change from one network to another on the thresholds we’re going to present, the exact behaviors of “likes,” retweets, or others.
- After a few hours, stress consumes him when he sees that apart from him, and maybe two or three people who happen to be his partners, the video isn’t being distributed.
The Hidden Purpose Behind Free Networks and New Social Media Pages
Most of our blog readers are entrepreneurs, and that’s great because we have a question for you: What’s the point of an army of developers, data analysts, network architects, and other cutting-edge professionals coming together to create free sites like Google, Facebook, or any other network? Moreover, given their efficiency and being free, their users number in the millions. They’re even demanding about quality and navigation speed, or else they complain! Yet it’s a free service!
The answer lies in their persona! Which is simply you, dear entrepreneurs! You’re the ones paying for this free service for others! And you’ll continue to do so because you need it! This is especially true when you’re launching new social media pages for your business.
Data Collection by Social Networks
Whether it’s Google knowing everyone’s interests through their online searches, emails, sheets, YouTube, and their whole array of free services allowing them to know their users more precisely. They’re now working on forecasts of future unformulated demands based on past behaviors. This data collection affects all users, including those with new social media pages.
The same goes for Facebook, which knows your interests, your network of friends and family, your mood, and many other details, whether through Facebook, Messenger, Instagram, or WhatsApp… And so on for other networks.
Social Networks as Advertising Platforms
Thanks to this data, each network presents itself as the best advertising platform for businesses. Because it has enough data to allow you to reach the people in your persona with the best possible precision! And the more the network allows you to reach your target prospects while investing the least, the more you’ll win. You’ll then come back to run more campaigns!
What we should remember from this description is that networks face the challenge of being the one that knows you best. On one hand, to make advertisers happy with their campaign results. But above all, to keep you online as long as possible to be able to offer you ads when your profile becomes the target of a campaign.
The Importance of Understanding the Process for New Social Media Pages
Everything we’ve said so far is precisely to make you realize the importance of the process we’re about to discuss. It will also allow you to understand who you’re up against when you put your content online and how it can become viral or not, especially when you’re dealing with new social media pages.
Social Network Classification Algorithms
We won’t address each network individually because, in the end, the details certainly change from one network to another on the thresholds we’re going to present, the exact behaviors of “likes,” retweets, or others. But if we take them all, we’ll see a similar basic scheme across all platforms. So let’s take the example of the network that’s making the most buzz right now, TikTok. But in the end, you can apply this example to all networks, including when you’re launching new social media pages.
Example of TikTok and Content Creation
Let’s take the case of a young entrepreneur named Tom, who just launched a startup to sell a travel iron. E-commerce sites, everything seems to be in place. Tom is now waiting for his first orders, so he was told to make TikTok videos.
He paid friends to make him beautiful 30-second videos to attract potential buyers. Happily, he goes on TikTok, creates an account, and publishes the first two videos. He optimizes the descriptions and hashtags and starts checking every 5 minutes to see the views! After a few hours, stress consumes him when he sees that apart from him, and maybe two or three people who happen to be his partners, the video isn’t being distributed! Reason: suspicious behavior in the eyes of the network! And without a change in behavior, all his videos will meet the same fate!
First Thing to Remember: Preheating
First thing to remember: networks are constantly confronted with spammers using all types of technology to aggressively disseminate content for their own interest. If they let them pass, users will disconnect because they’ll only see ads constantly and nothing of what they came to see in the first place!
Solution to this problem: preheating! After creating your account for your business content creation, you should, according to our estimates, spend at least 48 hours using it as you did with your private account. So according to the network’s mechanism, you should see other members’ publications, connect with your friends, family, and colleagues, interact with their posts, comment… And this, until the red light that lit up after the account creation for the network to monitor you goes out. This is crucial for new social media pages to gain traction.
The First Views and Thresholds to Overcome
Then you’ll see your views go from a few to the next bar of 200! If you stay below 200, you’re systematically seen as a bad member by TikTok, we’re talking about shadowban or censorship! In other words, you were too wild, and your posts were much more numerous than your other activities, which isn’t logical for a new user unfamiliar with the network!
Another reason would be the poor quality of the videos to which the first 200 users didn’t give importance. Or worse, that your videos are systematically followed by an exit from TikTok, because you invite them to come to another platform or your site by following a link in the bio… There you’ll be locked in your 200 views for a long time.
Solution: At first, think about seducing the network with what it wants most: retaining users, having your videos watched in full, ideally several times, and provoking reactions or shares… For this, prioritize very short videos on TikTok at the beginning, 10-15 sec max. So that it pleases by getting straight to the point. Or that it needs to be reviewed two or three times because we like it or to understand.
Use even silly questions to invite visitors to help you with a comment to know whether or not your content is right… TikTok needs to see that your videos generate interest, are viewed in full and multiple times, provoke interactions. And in parallel, you also navigate the platform, you comment, you react, you behave naturally.
Once Past 200 Views, Things Get Serious!
Before reaching a level of trust from TikTok in your videos to the point of proposing each new publication to millions of people, there are several checkpoints to validate. At each checkpoint, a sort of customs makes a verification of your video’s results before allowing it to continue its distribution. It looks like this:
- Each new video will be sent to 300 people, prioritizing your fans plus new people with a profile similar to your fans.
- At 300 views, a check will be made: viewing time, % of video viewed, repetitions, engagement by “likes,” subscribers, or other. If the score is promising, customs let the video continue to be distributed to people with profiles and interests similar to those who viewed and reacted in the first 300 views and your fans.
- Next check at 1000 views. If your video maintains its success, it can continue to be distributed up to 10,000 views and so on.
This customs system relaxes over time and with the number of successful videos.
Moral: Your first posts once the 200 bar is unblocked, should focus on hooking people as much as possible. Push them to comment while the video restarts several times, to share, to save…
Congratulations, You’re Ready!
Yes, there are still plenty of details and for each network. But keeping in mind what we’ve described, understanding the real objectives and challenges you face, knowing what’s expected of you, you then have in your hands the main ingredients to build a page with high potential for success. This applies to all new social media pages you might create.
The Same Goes for SEO
For Google, Bing, and search engines in general, the principle remains the same. Once your site’s first pages appear on page 1 of Google results thanks to SEO, your regularity, and other criteria, and these pages get clicks, if visitors find what they need on your site, spend time, don’t continue to search for other results, you’ll then become more and more credible in Google’s eyes.
You’ll see other pages arrive on the first page of results faster and faster compared to the time the first pages required. Until a point where your site becomes priority on searches, so as to have the first page for articles just a few minutes old, even if others were there long before. Because Google prefers you as a result to satisfy its visitors.
So likewise, try to work on the first articles on not very competitive themes to arrive as quickly as possible on page 1. And make sure that visitors are well received, that the answer is provided, of quality. Make sure they appreciate your site by trying to see what else you have…
It’s your turn to play… and make the most of your new social media pages!
