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Summary
- With his permission, we’re sharing how a talented makeup artist unintentionally sabotaged his business by following what he believed to be the best TikTok advice.
- I asked them how I could run a killer marketing campaign to become the most well-known stylist in the area.
- Worse still, the salon’s address became a rallying point for groups with dubious intentions, coming to “admire” his work showcased on TikTok.
The Fatal Quest for TikTok Advice: A Viral Trap
Recently at Pulseweaver, we welcomed a new client whose story left a profound impact on us. With his permission, we’re sharing how a talented makeup artist unintentionally sabotaged his business by following what he believed to be the best TikTok advice. This tale might just change your perspective on TikTok marketing.
Joe’s TikTok Advice: An Unsuspected Trap?
Our protagonist, whom we’ll call Joe, was a thoughtful man. He knew TikTok advice could be valuable for his business. But his approach would soon prove disastrous.
This experience affected Joe so deeply that he shared the details with raw emotion. Here’s a glimpse in his own words:
“It was a Thursday evening,” Joe recounts, “We gathered – my family and close friends – in my parents’ backyard. I asked them how I could run a killer marketing campaign to become the most well-known stylist in the area. Some whipped out their phones to research, others started brainstorming ideas. It became the topic of the night, lasting a good five hours…”
Little did Joe know, these well-intentioned pieces of TikTok advice would become the catalyst for his downfall.
TikTok: The Deceptive Siren of Digital Marketing
“TikTok is your ticket to success!” This phrase echoed like a mantra in Joe’s mind. His loved ones, with the best intentions, had praised this trending platform as the ultimate source of clients and buzz.
However, they overlooked a crucial fact: TikTok’s algorithm promotes videos that engage viewers and provoke reactions, REGARDLESS OF THE CONSEQUENCES. The platform isn’t responsible for the content; the creator is. If a video damages your image, that’s on you to consider before posting.
Joe was about to learn this harsh reality of TikTok the hard way. A storm was brewing on the horizon of his business, fueled by misguided TikTok advice.
The Fatal Advice: “Sex Sells!”
This phrase, repeated like a chorus by his circle, etched itself into Joe’s mind. Examples of success stories flooded in from all directions, seemingly confirming this “universal truth”. Convinced, Joe decided to make it the cornerstone of his TikTok strategy.
The Spark That Ignited the Powder Keg
Joe launched an enticing offer: a hefty discount for clients willing to be filmed from behind, hair flowing. But the devil was in the details. Guided by his improvised advisors, Joe only extended this offer to clients with the most attractive physiques. “The key to keeping viewers from scrolling past,” he naively thought.
The videos concluded with a close-up of Joe, the artist behind these “masterpieces”. The atmosphere was charged with sensuality, a ticking time bomb ready to explode.
The Viral Explosion: The Beginning of the End
Success was meteoric. 100,000 views, then a million! Joe was ecstatic, savoring each notification like a victory. But this joy would be short-lived.
The comments, initially praising, quickly took a dark turn. Provocative and adult-themed remarks flooded the comment section. The virtual atmosphere around his videos became heavy, almost threatening.
The Nightmare Becomes Reality
Joe’s salon, once a haven of peace and beauty, transformed into a place of discomfort. Clients, ill at ease, began to desert. Worse still, the salon’s address became a rallying point for groups with dubious intentions, coming to “admire” his work showcased on TikTok.
The air was thick with tension, glances averted. Joe, helpless, watched his dream crumble before his eyes. The threat of lawsuits loomed, damage accumulated on all fronts. Finally, the verdict fell: doors closed and a depression that would last nearly six months.
The Phoenix Rises from the Ashes
But Joe’s story doesn’t end there. Like a phoenix rising from the ashes, our entrepreneur drew from this disastrous experience the strength to reinvent himself.
Having learned from his past, Joe relocated to make a fresh start. This time, he knew he needed to seek advice from professionals, despite his loved ones’ good intentions.
The Winning Strategy: TikTok Revisited
With Pulseweaver’s help, Joe rethought his approach. The new videos, still shot from behind, now capture the essence of his art. They begin with recognizable local landscapes, creating an emotional connection with his target clientele.
The music, soft and romantic, evokes movie scenes where princesses take center stage. The result? 5,000 followers in just 8 videos, the majority being local potential prospects.
The Lesson to Learn from This TikTok Advice
Joe’s story reminds us of a fundamental truth: seeking advice is commendable, but the source of that advice is equally crucial. In the ruthless world of digital marketing, every decision can be a masterstroke or a fatal blow.
So, the next time you’re tempted to follow TikTok advice, or advice from anywhere else, remember Joe’s story. Ask yourself: “Does the person advising me really have the necessary expertise?” Because sometimes, the price to pay for bad advice can be much higher than you imagine.
